Conversion Landing Pages & A/B Testing

The goal of these promotional landing pages was to increase conversions across multiple acquisition channels,
including affiliate traffic, email campaigns, and in-app promotions. Multiple landing page variations were
designed and tested, including different layouts, content structures, and visual styles.

Highlights:

Contributed to $20K–$40K in additional monthly revenue
Increased free sign-up conversion rate from 4% to 30%

CONVERSION DESIGN

LANDING PAGES

We tested video-focused layouts, feature-focused layouts, and pages that combined features, video, and
checkout forms. We also experimented with light and dark design versions, and performance data showed that
darker layouts converted better for this audience, so we continued iterating in that direction.

To improve clarity and reduce page length, we replaced traditional feature lists with accordion components.
This allowed users to explore features in more detail while also helping us measure which features received the
most engagement through heatmaps and interaction tracking.

Trust elements such as user testimonials, Trustpilot ratings, and Shopify ratings were added to increase
credibility, along with urgency elements like countdown timers and limited-time offers to encourage faster
decision-making.

Through continuous A/B testing, heatmap analysis, and iterative design improvements, these landing pages
significantly improved conversion performance across multiple acquisition channels.

On one key landing page, we increased the free sign-up conversion rate from 4% to 30%, and overall these improvements contributed to an estimated $20K–$40K in additional monthly revenue.additional monthly revenue.

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