The upsell flow included urgency elements, savings indicators, feature breakdowns, and trust signals to help users make informed decisions. Users who accepted the upsell were guided into optimized checkout pages, where multiple layout variations were tested to reduce friction, improve form completion, and increase checkout completion rate.

Through iterative testing and design improvements, we identified the highest-performing upsell and checkout combination and implemented it as the final flow, improving overall funnel performance, checkout completion rate, and revenue per user.

Designed and tested multiple checkout page variants

Created downsell modal to recover users who declined the upsell

Tests included pricing presentation, CTA placement, layout structure, trust signals, and mobile vs desktop checkout experience.